The retail sector is changing because of augmented reality technology, which is giving businesses new and interesting ways to interact with customers and enhance their shopping experiences. AR is a…
AR gaming has changed greatly since the release of Pokémon GO. At the height of its popularity, Pokémon GO had more users compared to Twitter, and people were spending more…
Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Virtual try-ons and mesmerizing augmented reality simulations have long…
After the successful showing of its AR try-on technology at the Metaverse Fashion Week, AR fashion company ZERO10 is launching its first prototype AR Store that aims to bring a whole new experience…
In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on…
The QR code has had its ups and downs in consumer AR. These grid icons scanned through the camera on a mobile device or XR headset provide a faster and…
The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges…
The last, third day of AWE USA 2023 took place on Friday, June 2. The first day of AWE is largely dominated by keynotes. A lot of air on the…
The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day…
AWE USA 2023 saw a blossoming industry defending itself from negative press and a perceived rivalry with other emerging technologies. Fortunately, Day One also brought big announcements, great discussions, and…
DigiLens may not be on every XR user’s mind, but we all owe them a lot. The optical components manufacturer only recently released its first branded wearable, but the organization…
The Immersive Technology for the American Workforce Act of 2023 was drafted by Rep. Lisa Blunt Rochester (D-DE) and Rep. Tim Walberg (R-MI) with the support of organizations like the…