The EU’s new green tech funding plan has sparked concerns about an escalating global subsidy race. The initiative was launched in response to the US’ Inflation Reduction Act. The act provides $369 billion of subsidies for green technologies, largely through tax credits for products “made in America.” The incentives have

Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she’s all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she’s all about shifting perspectives. How do you set your company

AR creation tool Blippar has long offered its creation tool Blippbuilder, which recently implemented a “freemium” pricing model. Naturally, the tool was built around smartphones, which is how most people still experience AR. However, with the increasing prevalence of AR-enabled headsets, the company is expanding the tool’s availability. To learn

John Carmack, former CTO of Oculus and key player in the VR startup’s genesis story, says Sony’s upcoming PSVR 2 headset may be see a bumpy road to adoption based on its high price and potential for scattershot geographic distribution. Carmack seems to really like PSVR 2’s hardware from a

In 2021 Meta announced it was set to acquire Within, the studio behind popular VR fitness app Supernatural, however the reportedly $400 million deal became subject to investigations by the Federal Trade Commission (FTC) in respect to Meta’s supposed monopolization of the VR fitness space. Now, according to a Bloomberg report,

Prisms VR, an immersive platform for teaching math, announced it’s raised $12.5 million in a Series A round, which the company says will be used to expand its VR math literacy platform to more schools across the US. Led by Andreessen Horowitz, the latest funding round brings Prisms VR’s lifetime

Story by Ioanna Lykiardopoulou Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she’s all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she’s all about shifting perspectives. Spain-based Iberdola has secured an environmental

An EV that cleans the air while driving might seem like a pipe dream , but a student team based at the Eindhoven University of Technology has made it reality. TU/ecomotive — as the team is called — has been creating inspiring, environmentally conscious concept cars for over a decade

Augmented World Expo (AWE) launched the “XR Prize Challenge: Fight Climate Change” in October 2022. The competition has four key categories: Replace, Visualize, Educate, and Optimize, where the winning group or individual can stand to win a cash prize of $100,000. This January, 150 projects from diverse teams spanning six

Meta today revealed its latest quarterly earnings results, showing that Reality Labs, the company’s XR and metaverse arm, had a smaller holiday season than the last, while operating costs have reached their highest levels yet. Today during the company’s Q4 earnings call, Meta revealed the latest revenue and operating cost

Last week Meta released the latest version of the Meta Quest Developer Hub tool which has been optimized to work natively on Apple’s M-series chips for better performance. The Meta Quest Developer Hub (MQDH) is a collection of tools to make VR development easier for Quest developers. In addition to

Meta-owned developer Downpour Interactive announced it’s pulling Quest 1 support for Onward, the hit team-based mil-sim shooter. First launched on PC VR headsets in Early Access back in 2016, Onward managed to garner a hardcore following over the years thanks to its realistic squad-based gameplay and unrelentingly faithful reproduction of real-world weaponry.