Magic Leap Lays Off Sales & Marketing Amid Report of “last ditch” Pivot to License AR Optics

Storied AR headset unicorn Magic Leap has laid off its entire sales and marketing departments, making for around 75 jobs cut from its rolls. Initially the focus of a Bloomberg report, Magic…

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” With the entrance of Apple…

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Magic Leap Gets Half-billion Dollar Boost Ahead of Vision Pro Launch

Saudi Arabia has recently injected more than half a billion dollars into augmented reality company Magic Leap, which it hopes will rival Apple’s Vision Pro mixed reality headset. Saudi Arabia’s…

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Unveiling the Future of Driving: Mercedes-Benz Vision One-Eleven Concept Car Uses Magic Leap 2

The German luxury automaker Mercedes-Benz recently introduced its Vision One-Eleven concept car the Vision One-Eleven. On top of incorporating sustainability with its electric motor engine alongside a dynamic redesign, Vision-One…

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AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor

The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day…

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Report: Meta in Talks with Magic Leap for Multiyear AR Headset Tech Deal

A report from the Financial Times maintains Meta is currently in talks with AR headset creator Magic Leap to strike a multiyear deal, which could include intellectual property licensing and…

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Eye-tracking is a Game Changer for XR That Goes Far Beyond Foveated Rendering

Eye-tracking—the ability to quickly and precisely measure the direction a user is looking while inside of a VR headset—is often talked about within the context of foveated rendering, and how…

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Magic Leap 2 Now Supports OpenXR, Strengthening Industry Against Potential Apple Upheaval

Though delayed from its commitment last year, Magic Leap today announced that ML2 now fully supports OpenXR. The timing might have something to do with Apple’s looming entrance into the…

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