AR Gaming, a Formidable Force That’s Changing the Gaming Industry
AR gaming has changed greatly since the release of Pokémon GO. At the height of its popularity, Pokémon GO had more users compared to Twitter, and people were spending more…
Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants
Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Virtual try-ons and mesmerizing augmented reality simulations have long…
ZERO10 to Debut Its First AR Store at Viva Technology in Paris
After the successful showing of its AR try-on technology at the Metaverse Fashion Week, AR fashion company ZERO10 is launching its first prototype AR Store that aims to bring a whole new experience…
Geenee AR Launches Advanced Virtual Try-On Solutions for E-Commerce and Retail
In the online shopping era, the one thing missing from a perfect shopping experience was a realistic way of trying on products remotely. Thanks to augmented reality and virtual try-on…
Is the Age of the QR Code Over (Again)?
The QR code has had its ups and downs in consumer AR. These grid icons scanned through the camera on a mobile device or XR headset provide a faster and…
Celebrating the 2023 Auggie Awards and XR Prize Challenge
The Augmented World Expo has its own awards ceremony – the Auggie Awards. Watchers of the XR space submit nominations and vote for their favorites. A panel of distinguished judges…
AWE USA 2023 Day Three: Eyes on Apple
The last, third day of AWE USA 2023 took place on Friday, June 2. The first day of AWE is largely dominated by keynotes. A lot of air on the…
AWE USA 2023 Day Two: More Keynotes, More Panels, and the Open Expo Floor
The second day of AWE is the day that the expo floor opens. That is always thrilling, and we’ll get there, but first – more keynotes and conversations. AWE Day…
AWE USA 2023 Day One: XR, AI, Metaverse, and More
AWE USA 2023 saw a blossoming industry defending itself from negative press and a perceived rivalry with other emerging technologies. Fortunately, Day One also brought big announcements, great discussions, and…
DigiLens Expands Ecosystem With Hardware, Software Announcements
DigiLens may not be on every XR user’s mind, but we all owe them a lot. The optical components manufacturer only recently released its first branded wearable, but the organization…
Immersive Technology for the American Workforce Act: Legislation That Aims to Provide Equitable Access to XR Tech
The Immersive Technology for the American Workforce Act of 2023 was drafted by Rep. Lisa Blunt Rochester (D-DE) and Rep. Tim Walberg (R-MI) with the support of organizations like the…
A Very Interesting VR/AR Association Enterprise & Training Forum
The VR/AR Association held a VR Enterprise and Training Forum yesterday, May 24. The one-day event hosted on the Hopin remote conference platform, brought together a number of industry experts…