SYBO, the game studio responsible for the popular mobile game Subway Surfers, has pushed the boundaries of gaming with its first in-game augmented reality feature known as Subway Studio.
The landmark expansion contributes to the growing appeal of AR gaming. Subway’s AR feature lets players bring the exciting Subway Surfers world into their own lives, giving them a way to use their imagination and creativity.
Subway Studio gives players the ability to connect, share stories, and make their creations using their beloved Subway Surfers characters in their real-life surroundings. “Subway Studio puts the power of creativity and virality in our players’ hands, allowing them to interact, tell stories, and create content with their favorite characters in their homes, backyards, workplaces, you name it,” said Mathias Gredal Nørvig, CEO of SYBO, in a press release shared with ARPost.
Unveiling the Augmented Reality Marvel of Subway Studio
Subway Studio represents a technical marvel, incorporating cutting-edge mobile augmented reality and camera tracking technologies to create a realistic and immersive experience. This advanced feature enables players to interact with Subway Surfers characters in real life, regardless of their device’s AR capabilities.
SYBO’s Technical Director Murari Vasudevan praised the team for their remarkable accomplishment in creating a highly advanced feature that offers endless creative and artistic opportunities. Through the use of innovative technologies, Subway Studio guarantees that players experience an authentic connection with their favorite characters as if they were right there with them in the real world.
“We’re constantly looking to give our players new ways to engage with the game, and this new technology does just that,” Murari said.
Subway Studio launches as part of the Subway Surfers Fantasy Fest update, available until July 16. Players have a selection of 40 existing Subway Surfers characters to interact with. They can create viral content that seamlessly merges with their in-game experiences, amplifying their impact within the gaming community. Additionally, SYBO plans to introduce more characters through future updates, ensuring a continuous stream of fresh content and experiences for players.
Where Buzz and Creativity Converge
Recognizing the incredible creative potential within their community, SYBO took notice of the hashtag #SubwaySurfers on TikTok, which has garnered an astonishing 34 billion views, mainly from user-generated videos.
Motivated by this, SYBO has launched a special TikTok filter that enables players to further engage with the game by interacting with one of the iconic characters, Jake, within the TikTok platform, thus expanding the reach of Subway Surfers AR experience.
Prepare to unlock your creative potential and embark on an exceptional augmented reality journey as Subway Surfers marks its 11th anniversary this year. With this milestone, it is evident that SYBO is committed to upholding its reputation as an innovative force within the gaming industry. Subway Studio exemplifies its commitment to ingenuity and providing creative ways for players to engage with the game.
Dive into a realm where imagination and reality merge, bringing your beloved characters to life in your chosen settings. Subway Surfers has taken the gaming experience to unprecedented levels, and as SYBO continues to push boundaries, the future of mobile gaming holds immense promise.
The Team Behind Subway Surfers and Subway Studio
Based in Copenhagen, SYBO is a prominent game development company renowned for its remarkable accomplishments in bringing Subway Surfers to life. This widely celebrated and immensely popular running game, recognized as the top downloaded game in 2022, has garnered an impressive four billion downloads thus far.