New Vision Pro Hands-on Reports Drop Ahead of Friday Pre-order
We’ve had a chance to go hands-on with Apple Vision Pro when the company unveiled it at WWDC last summer. Now it seems Apple has let a few outlets in…
10 Years Ago Zuckerberg Bought Oculus to Outmaneuver Apple, Will He Succeed?
A decade ago Zuckerberg made a $2 billion bet. XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple…
Vision Pro Ordering Process Will Use Face ID Scans to Determine Custom Fit
Apple Vision Pro pre-orders are just a week away. Now the company is serving up some details about how the ordering process including the use of face scans for a…
Report: Apple to Produce Fewer Than 100K Vision Pro Headsets at Launch
If you were wondering how Apple plans to mass market its upcoming Vision Pro mixed reality headset, leading Apple supply chain analyst Ming-Chi Kuo reports that the company is actually looking to…
New Apple Patent Shows XR Controllers Aren’t off the Table
Apple Vision Pro may not ship with controllers, but a newly published patent application shows that controllers are still being actively investigated by the company. Spotted by Patently Apple, an…
Apple Will Host in-Store Vision Pro Demos on Release Weekend
Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders…
Apple Vision Pro Knockoffs Are Already Here
Apple has always been a trendsetter, with hopeful competitors copying everything from the company’s iconic marketing campaigns to its unique industrial design language. Still, we didn’t expect to see a…
Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool
Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably…
Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release
China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision…
Apple Reveals Alternate Headstrap That Will Ship With Vision Pro
Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. Apple today revealed a new headstrap…
Apple Announces Vision Pro Release & Pre-order Dates
Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most…
Video Offers a Glimpse of Vision Pro Hand-tracking & Occlusion Performance
A video posted by a Vision Pro developer appears to show the current levels of hand-tracking and occlusion performance that Apple’s new headset is capable of. Apple Vision Pro, expected…