Samsung announced last month it was partnering with Google and Qualcomm to develop an XR device, something the company said at the time was “not too far away.” While we’re still left guessing as to what sort of headset the Korean tech giant has in store, a new trademark filing has come to light which may suggest the headset’s naming scheme.
In its description, the trademark registration is said to cover the categories of “virtual reality headsets; Augmented reality headsets; Headphones; Smartphones; Smart glasses.”
According to a recent Washington Post interview with TM Roh, the president and head of Samsung’s mobile experience business, an upcoming Samsung XR device is “getting there, but we’re not too far away.”
Roh told WaPo that the XR headset’s chipset is going to be “a strategic collaboration with Qualcomm.” Google is building the software, while Samsung builds the hardware.
Provided the trademark isn’t just a defensive measure, and will actually be applied to a real product, Samsung would be pitching the proposed device as a part of its Galaxy line, which includes its smartphones, tablets, notebooks, smartwatches, and earbuds.
Notably, the company has never positioned its VR devices directly under its Galaxy branding, with Samsung Gear VR and its PC VR headset HMD Odyssey marketed separately from the Samsung mothership of mobile devices.
It shouldn’t come as any real surprise the Korean tech giant is prepping XR hardware now. In 2021, two leaked videos surfaced featuring Samsung AR concept devices, although we haven’t heard anything since about the company’s XR ambitions until Samsung announced it was throwing its hat back in the game with Google and Qualcomm by its side.
Meanwhile, Apple’s rumored mixed reality headset is reportedly set to arrive sometime this year at around $3,000, with a lower-cost version of Apple’s mixed reality headset reportedly set to follow sometime in 2024 or early 2025.
And although Apple is largely seen as the most present threat, Meta recently released word it is not only prepping an enthusiast-targeted Quest 3 headset for release this year, and a “more accessible” consumer version in 2024, but possibly another ‘Pro’ branded Quest headset “way out in the future,” Mark Rabki, Meta’s VP of VR, allegedly told thousands of employees in a memo last week.