EU challenges Meta to a duel over targeted advertising

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When signing up for Facebook and Instagram, users are forced to agree to Meta’s privacy policy. This allows the company to deliver targeted adverts — but not for much longer. On Monday, EU privacy regulators ruled that users of Meta’s platforms should no longer have to accept these sort of adverts, sources from Reuters and the Wall Street Journal reveal. The regulators declared that this kind of coerced consent falls foul of the General Data Protection Regulation (GDPR), the EU’s wide-reaching privacy law. This doesn’t mean it’s a done deal though. Ireland’s Data Protection Commission still needs to issue specific orders…

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