Apple Will Host in-Store Vision Pro Demos on Release Weekend

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders…

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Apple Vision Pro Knockoffs Are Already Here

Apple has always been a trendsetter, with hopeful competitors copying everything from the company’s iconic marketing campaigns to its unique industrial design language. Still, we didn’t expect to see a…

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Video Offers a Glimpse of Vision Pro Hand-tracking & Occlusion Performance

A video posted by a Vision Pro developer appears to show the current levels of hand-tracking and occlusion performance that Apple’s new headset is capable of. Apple Vision Pro, expected…

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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

According to a report from The Information, ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta…

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Report: Apple Vision Pro on Track to Launch as Early as January

According to a Bloomberg report, Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Training is reportedly slated to…

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Samsung Files XR ‘Glasses’ Trademark in the UK

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an…

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Vision Pro Isn’t Here Yet, But You Can Already Start Capturing Spatial Video on Your iPhone

Apple Vision Pro isn’t slated to launch until early next year, but if you’ve got an iPhone 15 Pro you can already start capturing memories as spatial videos. With the…

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Apple is Approaching Social on Vision Pro the Way Meta Should Have All Along

As a leading social media company, it seemed like Meta would be in the best position to create a rich social experience on its XR headsets. But after almost a…

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Apple’s Approach to Immersive VR on Vision Pro is Smarter Than it Seems—And Likely to Stick

One of the most interesting things about Vision Pro is the way Apple is positioning its fully immersive capabilities. While many have interpreted the company’s actions as relegating VR to…

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