The way to avoid this, Collado explains, is \u201cbuilding [user] trust over time.\u201d Third-party providers of software and services will need to provide a safe environment and get that message across.<\/p>\n
This isn\u2019t something that\u2019s likely to happen neither quickly nor soon.<\/p>\n
\u201cBut it will,\u201d Collado says, \u201cI\u2019m convinced it will happen.\u201d<\/p>\n
While the DMA may not change things at first, given enough time, people will see a genuine difference.<\/p>\n
Collado believes there will be two groups that will be impacted materially by the regulations: those who work with software, and those who consume it.<\/p>\n
For the former \u2014 which includes companies and professionals such as developers \u2014 Collado believes this will \u201copen up a new world of opportunities.\u201d<\/p>\n
\nSmaller companies will finally have a chance to compete on a level playing field.<\/p>\n<\/blockquote>\n
Currently, they\u2019re obliged to go through a certain path when building things like authentication certificates, user identification, or payments into their software. The DMA could blow this out of the water.<\/p>\n
\u201cThis opens the possibility for players in different grounds to be more competitive and to give better offers on different platforms that today are non-existent,\u201d Collado says.<\/p>\n
He points towards Softonic, his own company, as an example of how the DMA could revolutionise businesses in this way. Currently, on Android, more than 20 million apps are downloaded a month through Softonic \u2014 even though Google tries to dissuade users from doing so.<\/p>\n
\u201cIf the DMA enforces that the experience through alternative stores is competitive with the official one, we see an enormous growth potential in this area,\u201d Collado says.<\/p>\n
And if iOS is opened up in the same way? Collado believes it \u201cwill be a complete game changer,\u201d with huge numbers of people flooding to alternative distributors like Softonic.<\/p>\n
\u201cFor developers and businesses it\u2019s also extremely relevant,\u201d he says, since they will not be tied to a single solution to get their software out in the world. This gives them a choice. Options.<\/p>\n
Whether it\u2019s new distribution, payments, or identification providers, entire new sectors could be opened up by the DMA, the creation of which could push the whole tech industry forward.<\/p>\n
The winners: You and I<\/h2>\n
So what about the second group that will be impacted hugely by the DMA? Well, that\u2019s us: the end consumer. The change, over time, could be seismic. It all comes back to what we discussed earlier: freedom.<\/p>\n
This is the choice to download things from where you want, to work across different services and platforms, to break free from the way things currently are.<\/p>\n
Here\u2019s a small example: why shouldn\u2019t instant messaging apps work like email? Why can\u2019t we send someone a note on Facebook Messenger and expect them to see it on iMessage? The only reason we can\u2019t is because big companies decided so. The DMA could solve this and a myriad of other issues, from being able to download older versions of apps to how we settle payments.<\/p>\n
Hoping for a bright future<\/h2>\n
\u201cIt\u2019s time for the entire ecosystem to change,\u201d Collado says.<\/p>\n
While the internet was originally built on ideas of openness and interoperability, the rise of big tech has seen much of this pushed aside and replaced with monopolies and gatekeepers.<\/p>\n
The Digital Markets Act aims to fix that.<\/p>\n
Smaller companies will finally have a chance to compete on a far more level playing field.<\/p>\n
Yet, in the long run, the DMA and similar regulations could be good for tech as a whole. Startups and burgeoning businesses getting more market share will increase competition, drive innovation, and shape the sector for the better.<\/p>\n
The Digital Markets Act is just the start. We may not know exactly when, but a change is gonna come.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Big change is here for big tech \u2014 and it might just improve your life along the way. First, some context is in order. For the past several years, tech companies and EU regulators have been battling it out over app stores, fair access, and the digital market in general. […]<\/p>\n","protected":false},"author":41,"featured_media":81273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1499,2498,2644],"tags":[1498,2497,2643],"_links":{"self":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts\/81272"}],"collection":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/comments?post=81272"}],"version-history":[{"count":0,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts\/81272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/media\/81273"}],"wp:attachment":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/media?parent=81272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/categories?post=81272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/tags?post=81272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}