{"id":79286,"date":"2023-06-12T09:21:42","date_gmt":"2023-06-12T16:21:42","guid":{"rendered":"https:\/\/techreviewers.net\/zero10-to-debut-its-first-ar-store-at-viva-technology-in-paris\/"},"modified":"2023-06-12T09:21:42","modified_gmt":"2023-06-12T16:21:42","slug":"zero10-to-debut-its-first-ar-store-at-viva-technology-in-paris","status":"publish","type":"post","link":"https:\/\/techreviewers.net\/zero10-to-debut-its-first-ar-store-at-viva-technology-in-paris\/","title":{"rendered":"ZERO10 to Debut Its First AR Store at Viva Technology in Paris"},"content":{"rendered":"
After the successful showing of its AR try-on technology at the\u00a0Metaverse Fashion Week<\/a>, AR fashion company\u00a0ZERO10<\/a>\u00a0is launching its first prototype AR Store that aims to bring a whole new experience to shopping.<\/p>\n Following previous successful collaborations with fashion brands like Tommy Hilfiger and Coach \u2013 which saw the launch of the brand\u2019s AR Mirror and Storefront, respectively \u2013 ZERO10 is now debuting the AR Mirror as a standalone store.<\/p>\n <\/img><\/p>\n \u201cWe believe that 50% of physical retail will incorporate AR solutions or will become AR stores itself in the next 10 years,\u201d<\/i> said CEO of ZERO10 George Yashin. \u201cCustomers want to try new types of shopping and augmented reality will elevate the future in-store experience. We see the technology as a powerful tool for retail and we are still at the beginning.\u201d<\/i><\/p>\n The prototype AR Store aims to be an immersive solution for retail stores while also addressing the common issues that come with brick-and-mortar establishments. This iteration of the AR Mirror is particularly notable for its ability to deliver a standalone retail experience, in contrast to simply enhancing the experience of shopping in a traditional store.<\/p>\n ZERO10 has been steadily growing\u00a0with its AR-to-physical capabilities<\/a>, befitting a fashion company that seeks to improve everything about the retail experience. Already a thriving hub for forward-thinking fashion designers, the AR Store represents the exciting possibilities of a full augmented reality shopping experience.<\/p>\n With a simple setup (requiring only the AR Mirror, an iPad stand, a statistics screen, and storage space), the prototype AR Store promises to deliver a seamless shopping experience without the need for large floor space. With its minimal requirements for both space and construction, the AR Store will be able to deliver all the functions and operations seen in a traditional store with an average of 100 sq meters, all with just two square meters of total store space.<\/p>\n <\/img><\/p>\n All of this is possible thanks to ZERO10\u2019s proprietary AR Mirror solution, which can run complex computer vision models and render clothing in 4K resolution. It does all of this in real-time, powered by a supercomputer that boasts the latest in 3D body tracking and multi-class segmentation capabilities.<\/p>\n Traditional storefronts may no longer be enough by themselves to entice consumers to shop at their establishments. Many retailers have started embracing the capabilities of augmented reality and other similar technologies to enrich the customer experience and help them stand out compared to their peers.<\/p>\nAR Store for a Full AR Shopping Experience\u00a0<\/b><\/h2>\n
The Future Of Brick-And-Mortar Stores?<\/b><\/h2>\n