{"id":78742,"date":"2023-04-20T19:24:38","date_gmt":"2023-04-21T02:24:38","guid":{"rendered":"https:\/\/techreviewers.net\/reddit-expands-its-european-operation-with-a-new-hub-in-amsterdam\/"},"modified":"2023-04-20T19:24:38","modified_gmt":"2023-04-21T02:24:38","slug":"reddit-expands-its-european-operation-with-a-new-hub-in-amsterdam","status":"publish","type":"post","link":"https:\/\/techreviewers.net\/reddit-expands-its-european-operation-with-a-new-hub-in-amsterdam\/","title":{"rendered":"Reddit expands its European operation with a new hub in Amsterdam"},"content":{"rendered":"
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\"Reddit<\/img> <\/figure>\n<\/p><\/div>\n
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Story by <\/h6>\n

Ioanna Lykiardopoulou <\/a> <\/h4>\n

Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainabili

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Following its European expansion in Dublin, London, and Berlin in the past few years, Reddit is now opening its first regional sales hub in Amsterdam.<\/p>\n

Centrally located in the wider European market, adjacent to countries with a strong customer base such as Germany and France, and breeding a competitive talent pool, the Dutch capital emerged as the perfect location to further drive the growth the US-based company has seen in Western Europe.<\/p>\n

The hub\u2019s mission is to bring together the platform\u2019s EMEA markets in a central location and support a wide array of customers spread across Europe in meeting their advertising goals. It will house over 50 employees in sales and engineering, and serve as the home base for the EMEA Ads Engineering team as well.<\/p>\n

According to Susanne Mostertman, EMEA Head of Mid-Market and Small Business (SMB) Sales, who will be leading the hub, the company plans to significantly growth both the sales and engineering teams by the end of 2023, and Amsterdam will be Reddit\u2019s largest office in continental Europe by employee number.<\/p>\n

\u201cWe know from our research that Reddit<\/a> users in Europe are open to seeing ads or content from brands on the platform, and are more likely to trust a brand that participates on Reddit than brands they see advertising on other platforms,\u201d Mosterstman told TNW. \u201cBy expanding our footprint in Amsterdam \u2014 and Europe more broadly \u2014 we\u2019re able to better connect Reddit\u2019s audience with brands they\u2019re interested in and care about.\u201d<\/p>\n

This new chapter of Reddit in Europe<\/a>, Mostertman added, enables the platform to focus on the teams and resources that can best attend to its advertisers in the region \u201cwith local and country-specific experts ready to provide tailored guidance.\u201d<\/p>\n

These efforts will not only support large advertisers such as Google, Warner Bros., and reMarkable, but European startups as well. The Amsterdam hub is already working together with a number of existing partners, including payment provider Klarna<\/a> and refurbished device marketplace Back Market<\/a>.<\/p>\n

\u201cPartnering with Reddit has allowed us to reach out to a wide variety of communities \u2014 from tech to fashion and everything in between \u2014 to encourage responsible shopping at the right time,\u201d said Salah Said, Head of Sustainability at Klarna.<\/p>\n

Reddit\u2019s new European office will located in Amsterdam\u2019s Plantage neighbourhood in the city centre. Hiring is still ongoing and the company plans to host a recruiting event later this spring.<\/p>\n<\/p><\/div>\n

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Get the most important tech news in your inbox each week.<\/p>\n<\/p><\/div>\n

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Story by Ioanna Lykiardopoulou Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainabili (show all) Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in […]<\/p>\n","protected":false},"author":1,"featured_media":78743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2498,397,2666],"tags":[2497,395,2665],"_links":{"self":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts\/78742"}],"collection":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/comments?post=78742"}],"version-history":[{"count":0,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts\/78742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/media\/78743"}],"wp:attachment":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/media?parent=78742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/categories?post=78742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/tags?post=78742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}