{"id":78038,"date":"2023-01-11T15:20:27","date_gmt":"2023-01-11T23:20:27","guid":{"rendered":"https:\/\/techreviewers.net\/rose-and-mastercard-augment-the-miami-design-district-in-a-new-immersive-experience\/"},"modified":"2023-01-11T15:20:27","modified_gmt":"2023-01-11T23:20:27","slug":"rose-and-mastercard-augment-the-miami-design-district-in-a-new-immersive-experience","status":"publish","type":"post","link":"https:\/\/techreviewers.net\/rose-and-mastercard-augment-the-miami-design-district-in-a-new-immersive-experience\/","title":{"rendered":"ROSE and Mastercard\u00ae Augment the Miami Design District in a New Immersive Experience"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\n<div>\n<p>Mastercard cardholders can see Miami\u2019s Design District in a whole new light, thanks to an immersive experience from ROSE. Follow along for a look at the #Priceless experience and exclusive insight from ROSE on how it came together.<\/p>\n<h2>Experience Miami\u2019s Design District In AR<\/h2>\n<p>The newest experience on <a href=\"https:\/\/www.priceless.com\/arts-and-culture\/product\/178932\/ar-tour-of-miami-design-district\" rel=\"noopener\" target=\"_blank\">Mastercard\u2019s \u201cPriceless\u201d platform<\/a> is an AR tour of Miami\u2019s Design District, led by CEO, entrepreneur, and art collector Craig Robins. Some of the seven stops in the viewer\u2019s virtual tour are currently in Robins\u2019 private collection.<\/p>\n<p><img loading=\"lazy\" alt=\"ROSE and Mastercard immersive experience - Miami Design District AR tour\" decoding=\"async\" height=\"682\" loading=\"lazy\" src=\"https:\/\/arpost.co\/wp-content\/uploads\/2023\/01\/ROSE-and-Mastercard-immersive-experience-Miami-Design-District-AR-tour.gif\" title=\"ROSE and Mastercard\u00ae Augment the Miami Design District in a New Immersive Experience\" width=\"1024\"><\/img><\/p>\n<p><i>\u201cThis iconic destination provides enthusiasts with special access to the vibrant arts scene in Miami, as well as the multi-sensory dimensions of the Mastercard brand through our sonic music and immersive visual branding,\u201d<\/i> said Mastercard Executive VP of Consumer Marketing and Revenue, Monica Biagiotti.<i> \u201cTo ensure the experience captures everything the Design District represents, we\u2019re thrilled to partner with the ultimate insider, Craig Robins who introduces a special, curated tour for our guests.\u201d<\/i><\/p>\n<p>Each of the stops is marked by an orb that appears in the viewer\u2019s camera feed on their connected smart device. Viewers can select experiences by tapping the orb or by moving toward it. Each bubble transports viewers to its own immersive experience, wherein they can further navigate around the artworks and architecture presented in the tour.<\/p>\n<p><img loading=\"lazy\" alt=\"ROSE and Mastercard Augment the Miami Design District in a New Immersive Experience\" decoding=\"async\" height=\"933\" loading=\"lazy\"  src=\"https:\/\/arpost.co\/wp-content\/uploads\/2023\/01\/ROSE-and-Mastercard-Augment-the-Miami-Design-District-in-a-New-Immersive-Experience.png\"  title=\"ROSE and Mastercard\u00ae Augment the Miami Design District in a New Immersive Experience\" width=\"1400\"><\/img><\/p>\n<p><i>\u201cWe\u2019ve been dipping our toes in the AR space to better understand how people want to engage with this new technology,\u201d<\/i> said Biagiotti. <i>\u201cAR and other emerging data-driven technologies provide us with an opportunity to connect more consumers with their passions \u2013 like travel \u2013 in innovative ways so they can learn or experience something new and enriching.\u201d<\/i><\/p>\n<p>The stops along the tour include: <\/p>\n<ul>\n<li aria-level=\"1\">Sol LeWitt\u2019s <i>Wall Drawing #1138<\/i>;<\/li>\n<li aria-level=\"1\">Virgil Abloh\u2019s <i>Dollar a Gallon III<\/i>;<\/li>\n<li aria-level=\"1\">Buckminster Fuller\u2019s <i>Fly\u2019s Eye Dome<\/i>;<\/li>\n<li aria-level=\"1\">Criola\u2019s <i>Interdimensional Portal<\/i>;<\/li>\n<li aria-level=\"1\">John Baldessari\u2019s <i>Fun Mural (Part 1)<\/i>;<\/li>\n<li aria-level=\"1\">Urs Fischer\u2019s <i>Standing Julian<\/i>;<\/li>\n<li aria-level=\"1\">Jana Euler\u2019s <i>Two Brides<\/i>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" alt=\"ROSE and Mastercard - Priceless immersive experience\" decoding=\"async\" height=\"682\" loading=\"lazy\" src=\"https:\/\/arpost.co\/wp-content\/uploads\/2023\/01\/ROSE-and-Mastercard-Priceless-immersive-experience.gif\" title=\"ROSE and Mastercard\u00ae Augment the Miami Design District in a New Immersive Experience\" width=\"1024\"><\/img><\/p>\n<p><i>\u201cMiami is becoming a destination for art and technology, this experience really marries the two as a way for Mastercard<\/i>\u2122<i> cardholders everywhere to experience iconic and large-scale art pieces from anywhere using immersive technology,\u201d<\/i> <a href=\"https:\/\/builtbyrose.co\/\" rel=\"noopener\" target=\"_blank\">ROSE<\/a> Associate Creative Director Nicole Riemer said in an emailed response.<\/p>\n<h2>How the Immersive Experience Came Together<\/h2>\n<p>This immersive experience is the second XR experience created by ROSE and Mastercard. The first was <a href=\"https:\/\/arpost.co\/2022\/07\/09\/rose-mastercard-shoppers-stand-up-to-cancer\/\">a Snapchat Lens for Mastercard\u2019s Stand Up To Cancer campaign<\/a> that launched last summer.<\/p>\n<p><i>\u201cWorking with Mastercard\u2122 has been great!\u201d<\/i> said Riemer. <i>\u201cFor both projects, the Mastercard\u2122 teams have been super excited about using augmented reality and have trusted us as experts in this space. That has allowed us to have a very collaborative relationship.\u201d<\/i><\/p>\n<p>Another familiar piece of the puzzle was <a href=\"https:\/\/arpost.co\/tag\/8th-wall\/\">8th Wall<\/a>. ROSE had been working with the company since before it was purchased by Niantic, and the relationship shows no signs of souring.<\/p>\n<p><i>\u201cTheir support is always great. Their team is very available to work through how to implement our ideas on their platform, and being open to feedback about features,\u201d<\/i> said Riemer. <i>\u201cDuring the development of this project, their team checked in often to see if they could offer support, as well as planning for using this as a case study for their platform.\u201d<\/i><\/p>\n<h2>How to Experience Miami From Anywhere<\/h2>\n<p>Mastercard cardholders can virtually visit Miami\u2019s Design District <a href=\"https:\/\/www.priceless.com\/arts-and-culture\/product\/178932\/ar-tour-of-miami-design-district\/s\/23594\" rel=\"noopener\" target=\"_blank\">here<\/a>. The immersive experience runs through June 1, 2023.<\/p>\n<h6><em>(Terms apply. Quantities limited.)<\/em><\/h6>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mastercard cardholders can see Miami\u2019s Design District in a whole new light, thanks to an immersive experience from ROSE. Follow along for a look at the #Priceless experience and exclusive insight from ROSE on how it came together. Experience Miami\u2019s Design District In AR The newest experience on Mastercard\u2019s \u201cPriceless\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":78039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2049,480,478,425,415,2062,2063,1712],"tags":[2048,477,475,421,411,2060,2061,1710],"_links":{"self":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts\/78038"}],"collection":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/comments?post=78038"}],"version-history":[{"count":0,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/posts\/78038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/media\/78039"}],"wp:attachment":[{"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/media?parent=78038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/categories?post=78038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techreviewers.net\/wp-json\/wp\/v2\/tags?post=78038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}