McDonald’s Japan Launches Official ‘VRChat’ World, Tapping Into Japan’s Massive VTuber Trend

When you think of corporate brand engagement in VR, Meta is typically the prime suspect. In the past, they’ve brokered exclusive deals with Wendy’s for a Horizon Worlds social experience, and…

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Google Reportedly Set to Acquire Eye-tracking Startup to Bolster Android XR Hardware Efforts

Google is reportedly set to acquire Canada-based eye-tracking startup AdHawk Microsystems Inc., something that would strengthen the company’s ongoing foray into XR headsets and glasses. As reported by Bloomberg’s Mark…

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‘Pokémon Go’ Maker Niantic Sells Off Gaming Division, Doubling Down on Geospatial AI & AR Tech

Niantic, the company behind hit mobile game Pokémon Go (2016), announced the sale of its gaming division to Scopely for $3.85 billion, confirming a previous Bloomberg report. Furthermore, the company now says…

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